Sometimes it can be rather funny to be a (Finnish) researcher. I have used word “ideating” and “ideation” in my presentations about creativity techniques in game design referring to the idea generation processes in general. This makes pretty funny faces in the audience from time to time and it is not rare to hear question: “Is it a real word?”. Even though we as researchers do have the priviledge to come up new and even awkward words suited to our purposes, it is not my invention or not even an adaptation from the Finnish word “ideointi”. This word DO exist outside my head as well.
Serious references could be found in the creativity literature, for example in the article of Maria M. Clapham “The Development of Innovative Ideas Through Creativity Training” from the International Handbook on Innovation (2003, Elsevier), which is actually nice overview of the effects of different creativity training approaches. Clapham says: “A critical component of innovation is idea generation, or ideation“.
More entertaining reference we found at the Future Play 2007 conference. One of the presentations was about prototyping and the presentators made some points on idea phase of game design on the way. There were three of us, Finnish researchers, taking photos of their slides when the word “Ideation” appeared as a title of one slide… Funny. It IS a word for others as well! For what comes to the quality of this presentation, I would not dare to say anything… But at lest we got entertained by one slide. It is a happy discipline, after all!
Ok, it seems that “ideation” is covered, but I am still lacking the coverage for the word “ideating”. For those who are still suspicious, check it for example here: http://www.thefreedictionary.com/ideating.
Now, I have done it. Stop complaining or I really start to invent my own words.. ;P